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A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your brand, discover solutions to their problems, and become confident in purchasing from you. Different kinds of content marketing on social media work best for each stage of the funnel.

Infographics, videos and checklists are effective at getting attention, creating leads and keeping readers interested. Templates and guides that are gated do well at this stage.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you offer. In this stage the content you create is intended to provide answers and educate prospects on the problems your solution solves, as well as what makes it different from competitors.

Consider the keywords that your audience uses when searching online. You can conduct keyword research to determine the terms your customers use when searching online. This will help you determine if your product or service is required. This information can be used to create an editorial calendar and decide which content pieces will target those terms.

Producing content for this stage of the funnel will also help you build brand affinity with your customers. The more people are aware of your brand, the more confidence they'll have in your capability to solve their issues. This translates into higher conversion rates, whether it's newsletter signups, purchases or click-throughs to your website.

A well-planned and executed content strategy can aid in closing the conversion gap in this stage. If, for instance you observe that the majority of your content is targeted at generating awareness, but not enough influence customers to make a purchase decision, you may increase the spending on advertising campaigns targeting middle-funnel keyword phrases.

Another way to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, providing you an opportunity to showcase your customer service. This can include everything from retweeting good reviews to promoting exclusive offers.

You can also use existing content to push buyers down the funnel, such as blog posts or case studies. For instance, if write a blog post explaining why your product is better than the competition's and you want to share it on social media and encourage readers to sign up to your mailing list for more information. You can also encourage conversions at this point by asking users to tag you on their social media posts after they have tried your product. This will inspire other users to do the same and spread the word about the brand.

Inquiry

A well-planned content marketing strategy incorporates a mix of content types to attract customers throughout the funnel. Brand awareness campaigns, for example, might include ad copy, but also blog posts and infographics addressing the most common issues and objections. These content pieces can be shared via email and social media to increase organic traffic.

As consumers move through the consideration phase and begin to look for specific features in a product that will help them make a purchase decision. This phase is a great time to make use of FAQ pages. Utilize tools for keyword research like Ubersuggest, or search popular hashtags in your industry to discover questions that your readers ask. Create answers to these questions and then add them to your content funnel map.

In this phase it is crucial to present an enticing and compelling argument that demonstrates how your product or service can solve their issues and generate more revenue. The content should also demonstrate the distinctiveness of your brand when compared to the brands of your competition.

This is an easy step to evaluate because the customer is making a decision to buy. Look at metrics like conversion rates, payment numbers and click-through rates to see whether your efforts are producing results.

As consumers reach the advocacy stage and become advocates for your brand, it becomes more and more important to them. They will share your content with friends because they feel so passionate about it. This is an extremely effective method of growing your audience. You'll need to develop content that encourages people to share it, content marketing funnel rather than only focus on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear image of your impact.

Decision Making

At the point of making a decision consumers are seeking content that confirms their purchase and provides instructions on how to use the product. At this stage they want to make certain that your product will solve their issue and justify the cost. It is crucial to have high-quality content at this point, such as product guides videos, case studies, and customer success stories. Customers also want to be capable of asking questions and get answers from your support team. It's a great method to impress your customers and inspire them to by sharing their experiences.

It is your hope that at this point the customer will turn into an advocate for your brand and will promote it to their coworkers and friends. To convert those who are advocates to raving fans, you'll be required to provide them with valuable content that can help them get the most out of your product or service. Personalized newsletters, tutorial videos and free trial offers and loyalty programs are excellent ways to do this.

After your audience has changed from leads to paying customers It's time to concentrate on retention. The conventional content marketing funnel models tend to view revenue as the end of the journey, but it's crucial to remember that consumers continue to interact with brands after they have made a purchase. It is crucial to redefine a funnel as a dynamic model that includes revenue, not static models.

While traditional funnels for content marketing can help you develop your strategy however, they do not take into account the complexity of the buyer journey. Reimagining the content marketing funnel as a circular model will assist you in creating an overall strategy. By planning for every stage of the process you'll be able create content that will engage your audience and increase conversions. You can then use the data from conversions to improve and test your strategy. Are you interested in learning how this strategy will benefit your business? Contact us today to request a free content marketing playbook!

Retention

A funnel for marketing content is a useful tool that helps companies plan their strategy, implement it and evaluate its success. It can also assist them in identifying the areas where they are lacking in their approach. For instance when a company has a large amount of content geared toward the public's attention and interest, but few pieces aimed at the middle of the funnel, they should be focusing on creating content that is targeted at this stage.

An excellent way to determine how targeted your content marketing consultant is is to use tools like Ahrefs to determine the average time spent on page and bounce rate of each piece. The higher these numbers are, the more efficient your content is.

Once you've written content for the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will keep your audience interested in your brand and its products and services. The best method to accomplish this is to create new content that focuses on specific keywords, addresses questions that are likely to be sought by your target audience, and highlights the most up-to-date information about your business or product.

When your customers enter MOFU and MOFU, they'll be looking for more details about your product or services as well as solutions to their problems. It's important to build trust at this stage by giving honest reviews and demonstrating your worth.

In the final stage of your funnel for marketing content, your customers will decide whether or not to purchase. This is typically done via restricted content that requires an email address or another form of registration in order to access. The content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

While customer retention falls mainly to your sales and support teams, you can still be a part of the customer's experience with your brand by creating content that entices them throughout the entire marketing funnel. This can include useful resources, behind the scenes information and special deals that only your customers have access to. If you can build loyalty with your audience, then they will be your greatest advocates and will help you reduce the time to sell.